From real world customer feedback over the years of owning Bay Venture Outfitters it became very apparent that there was a void in the outdoor recreation market. Simply recreational equipment wasn’t available when people wanted it or where they wanted to use it. Both ownership and traditional rental operations have many constraints that prohibit people from engaging in outdoor recreation more often.
We conducted a survey and found a staggering 93% of our past customers said they wanted to kayak more often than they do. Combine that with the proven benefits of outdoor recreation; physical health, mental health and wellbeing, education and life-long learning, active citizenship, crime-reduction, and anti-social behavior(1), we knew there was a problem that needed to be solved.